PROGRAM

THE SCARY SEMINAR

Master the art of fearful fun for your attraction

2-day Masterclass at Liseberg, Gothenburg, Sweden

November 25-26, 2026


PROGRAM

TUESDAY NOVEMBER 24

Arrival and scary mixer.

WEDNESDAY NOVEMBER 25

MORNING

The value of fear.

Narratives and mechanics.

AFTERNOON

Workshop: Your Scary Mission Part I

Dinner (Optional).

THURSDAY NOVEMBER 26

MORNING

Making fear work for you.

System and operations.

AFTERNOON

Workshop: Your Scary Mission Part II.

Dinner (Optional).

FRIDAY NOVEMBER 27

You are welcome to make arrangements with your fellow attendees.

Accommodation and park tickets can be purchased from Liseberg.


THE SCARY SEMINAR IS DESIGNED FOR

Creative and program leadership

at attractions and events looking to create value through thrilling experiences and designs.

Creative directors and concept developers

seeking a repeatable way to apply emotive design rather than relying solely on instinct and decoration.

Experience and show designers

who wish to understand how narrative, pacing, and mechanics work together to guide guests through an engaging experience.

Attraction and event and operations managers

responsible for staffing, flow, safety, and the day-to-day operations once the attraction opens.

Teams tackling scares for the first time

who want the fundamentals and a clear plan to take home, rather than just theoretical lectures.

No prior experience with fright attractions or Halloween events is necessary, though experience in any kind of visitor attraction will be an advantage.

Contact us to learn more: