PROGRAM
THE SCARY SEMINAR

Master the art of fearful fun for your attraction
2-day Masterclass at Liseberg, Gothenburg, Sweden
November 25-26, 2026
PROGRAM
TUESDAY NOVEMBER 24
Arrival and scary mixer.
WEDNESDAY NOVEMBER 25
MORNING
The value of fear.
Narratives and mechanics.
AFTERNOON
Workshop: Your Scary Mission Part I
Dinner (Optional).
THURSDAY NOVEMBER 26
MORNING
Making fear work for you.
System and operations.
AFTERNOON
Workshop: Your Scary Mission Part II.
Dinner (Optional).
FRIDAY NOVEMBER 27
You are welcome to make arrangements with your fellow attendees.
Accommodation and park tickets can be purchased from Liseberg.
THE SCARY SEMINAR IS DESIGNED FOR
Creative and program leadership
at attractions and events looking to create value through thrilling experiences and designs.
Creative directors and concept developers
seeking a repeatable way to apply emotive design rather than relying solely on instinct and decoration.
Experience and show designers
who wish to understand how narrative, pacing, and mechanics work together to guide guests through an engaging experience.
Attraction and event and operations managers
responsible for staffing, flow, safety, and the day-to-day operations once the attraction opens.
Teams tackling scares for the first time
who want the fundamentals and a clear plan to take home, rather than just theoretical lectures.
No prior experience with fright attractions or Halloween events is necessary, though experience in any kind of visitor attraction will be an advantage.